Meet the people behind RoadShield

C. C. Mayur is an experienced automotive business professional with over 20 years of experience in the automobile industry. As the Managing Partner at CVS Motors, he has been actively involved in building and managing automotive operations across multiple brands.

With extensive hands-on experience in the industry, Mayur has developed expertise across various aspects of the automotive business, including sales, service, accessories and merchandise. His comprehensive understanding of customer requirements and dealership operations has enabled him to contribute effectively to business growth and customer satisfaction.

Beyond his business responsibilities, Mayur is passionate about road safety awareness and responsible riding and driving practices. He has actively handled and conducted road safety awareness training programmes and initiatives for corporate organisations and government agencies, focusing on both two-wheelers and four-wheelers.

His combination of business experience, automotive expertise and commitment to road safety reflects his dedication to creating a safer and more responsible mobility culture.

Anu Elisha is a strategic and results-driven Safety Leader with 20 years of experience in the pharmaceutical industry, with deep expertise in Corporate Road Safety and a proven ability to transform road-safety awareness into a strong, visible, and sustainable organizational culture.

Anu is recognized for raising the bar on corporate road safety through bold thinking, innovative initiatives, and high-impact engagement programs. She is passionate about moving road safety beyond traditional compliance and awareness by creating a culture where safe riding and driving become personal commitments and everyday behaviours.

Anu has a strong track record of conceptualizing and aggressively driving rider-safety campaigns covering both two-wheelers and four-wheelers, with a sharp focus on risk perception, defensive riding/driving, responsible mobility, and prevention of road accidents.

Anu is known for bringing a creative and unconventional approach to road safety — turning a traditionally serious subject into compelling campaigns and experiences that capture attention, generate interest, and drive active employee participation and behavioural change.